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SIGNAGE DESIGN

PROJECT NAME:

Signage and Wayfinding | Design for Manufacture

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COMPANY:

Signs Etc (2021 - 2024)

Apex Signage (2024 - Present)

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CLIENT:

Various: Local private businesses, schools, city councils, banks, construction builders, design and architecture firms, corporate firms - KPMG, ARUP, ESR

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LOCATION

Brisbane, Gold Coast, Logan, New South Wales, Australia

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PROJECT TIMELINE

Varies between in project ~ approximately 1-8 weeks 

 

PROJECT TEAM

Installers, Signmanakers, Manufacturers, Project and Production Managers, Structural Engineers

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ROLE

Designer

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BUDGET

Varies

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PROJECT DESCRIPTION

During my time at Signs Etc and at Apex Signage, I have been involved in bid tenders, designing artworks for signage for local businesses, design firms and builders and also creating production files.

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SOFTWARES

  • Adobe Illustrator

  • Adobe Indesign

  • Adobe Photoshop

  • Coreldraw

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LEARNING EXPERIENCES / CHALLENGES

  • Designing within the clients budget and within the design standards and limitations.

  • Creating technical drawings accurately for the parts of the structures to be manufactured.

  • Working on bid tenders 

  • Marketing on social media

SIGNAGE DESIGN

At Signs Etc, I designed and created artwork for signage, primarily serving local businesses, design firms, and builders. My process involved receiving client specifications, generating 2-3 design options, and refining the chosen design through client approval. I often conducted on-site visits to assess the area, vehicle, or object, taking note of installation considerations.

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Once the design is confirmed and approved by the client, the signage design is either engineered if it is a large structure and technical drawings are created for manufacture. Once the drawings are approved, manufacturing in our workshop, then installed on site once manufacturing is completed. ​​​​

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I also led the social media marketing channels. 

Social media links are below:

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EFM Warehouse Signage and Wayfinding

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Blue Wing Corporate Signage

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Overflow New Signage

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Bagtrans Signage and Wayfinding

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Signage Drawings

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© 2024 by Priya Naidu

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