ZORA

For one of the Interactive and Visual Design Subjects (Interface Design), we were briefed to design for the future of retail. This subject was an introduction to UI/UX design. Due to the time constraints, we had to design a micro UI solution. Hence, my design solution is ZORA.

Zora aims to help customers to use their time efficiently. Zora allows consumers to quickly search an item and particular price they want immediately, while they are travelling to the shopping mall or is at the mall. Once they have found the item they are looking for, using augmented reality technology through the camera of the phone helps the user to navigate through the shopping mall and locate the item in the store.

The users scan the item using a QR code scanner to add to the cart, but most importantly to keep track how much they are spending and if they already have the item brought previously. The user is also able to share the item they are keen on purchasing to their friends for advice. Scanning the items to an online virtual cart also helps to prevent from lining up at the register and technology in future retail stores will be able to transact the customer purchase while walking out of the store.

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